Art direction, Graphic design
Award: Reddot winner 2009
Redesign of the complete product range of the Swiss Skin cosmetics brand Juvena.
The task was to freshen up the product Packaging and to make it stand out in the shelf in order to reach a younger and discerning customer.
The redesign included surface design of the secondary packaging and refinement of the print finishing. Besides an outdated look and feel of the packages, the range also had become too complex. This was mirrored in the design, which over time got inconsistent, as new products and lines were added to the range.
The new design succeeded in increasing sales significantly.
Agency: B612, Client: Juvena skin Cosmetics