Concept, Art direction, Design, Casting, Shoot & print production
For more than 130 years the german company Stoll has been successfully producing flat knitting machines. With their seasonal show collections aimed for professionals, they are driving innovation in knitwear design worldwide.
Their latest technical improvement expands the machine’s capabilities to handle extra-bulky knits and extra-chunky yarns that previously demanded hand knitting. The staged images of gigantic banner ads in public space reflect the dimension of potential possibilities – from finest to chunkiest patterns.
Concept of the campaign images for print, PR and online. Casting and production of the photoshooting, brochure design and print production.