Concept, Art direction, Design, Casting, Shoot & print production
For more than 130 years the german company Stoll has been successfully producing flat knitting machines. With their seasonal show collections aimed for professionals, they are driving innovation in knitwear design worldwide.
This collection is inspired by Americana – from road movies to James Dean. Patterns resemble Indian designs, while merino wool is mixed with indigo-dyed cotton, resulting in soft and warm fabrics which still reflect the classic denim look.
Concept of the campaign images for print, PR and online. Casting and production of the photoshooting, brochure design and print production.