Concept, Art direction, Design, Shoot & print production
Founded 1873 in Germany, Stoll is a leading manufacturer of flat-knitting machines and innovator of knitwear technology. With their seasonal show collections aimed for professionals, they are driving innovation in knitwear design worldwide.
This season’s collection focuses on overcoming the resistance of material, which represents the biggest obstacle in the creation and production of textiles. It is inspired by African farm workers, whose workwear is often fashioned from a mix of upcycled second-hand clothes and found materials. The shoot concept of the lookbook features highly stylised images of this look.