Concept, Art direction, Design, Casting, Shoot & print production
german company Stoll has been successfully producing flat knitting machines for over 130 YEARS. With their seasonal show collections aimed for professionals, they are driving innovation in knitwear design worldwide.
"Varsity" is taking inspiration from vintage american college sports culture, translated into knitted pieces.
Concept of the campaign images for print, PR and online. Casting and production of the photoshooting, brochure design and print production.