Concept, Art direction, Design, Casting, Shoot & print production
german company Stoll has been successfully producing flat knitting machines for over 130 YEARS. With their seasonal show collections aimed for professionals, they are driving innovation in knitwear design worldwide.
The "digital craftmanship" collection was not only designed and knitted using digital technology, but inspired by digital design concepts. The shooting took place at the HLRS – The High-Performance Computing Center Stuttgart. The HLRS is a national high performance computing center and hosts so-called supercomputers, the fastest within the EU.
Concept of the campaign images for print, PR and online. Casting and production of the photoshooting, brochure design and print production.